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Gift Cards Do Billions – Are You Ready?

Gift & Loyalty Card Marketing Programs can provide a powerful way for littler companies to compete. US-based Tower Group, a firm that specializes in gift card research, estimated that combined gift card sales would reach $97 billion in 2007.

The fact is, what you get out of a gift and loyalty merchandising program will depend on the effort and commitment you invest. Card Loyalty Marketing Programs can be a powerful way to grow gross revenue and retain customers. Smaller companies can take advantage of these benefits, but they must be ready to implement them creatively and aggressively.

I will help you understand the costs, profitability and psychology of gift and loyalty card marketing programs. I will also outline some creative, real-world examples where smaller companies have used gift and loyalty cards to compete well against larger, chain-store competitors.

The top fifteen reasons why every small business should have its own Custom Gift & Loyalty program.

  • Gift Cards can be easily reloaded…pay for the cards once and keep putting pre-paid cash in the POS Terminal.
  • Every time one of your customers purchases a gift card he has given you instant working capital!
  • A properly designed program provides your shoppers with an incentive to keep coming back.
  • Studies shows that 12% to 15% of cash spent on gift cards is never redeemed, creating a pure revenue stream for your business. This is called ‘Uplift’ in the industry
  • Average ticket prices on gift card transactions are more…studies shows that shoppers spend on average, 65% more than the value of their card
  • Returns or refunds can be done through the issuing a gift card (in-store credit) keeping the money in your register.
  • Gift and loyalty cards are the number one request amongst consumers today. Prepaid Gift Cards ranked third among the top gifts people want to give this year, trailing only by clothes and books/music/video game.
  • Offer your shoppers and incentive for buying Gift Cards, Purchase a gift card as a bonus, you are rewarding your customer and acquiring a new loyal shopping fan at the same time.


They work for major retailers – why shouldn’t they work for you? Gift Cards are not just for the Holiday they are for Year round gift giving! лесби порно смотреть сын с матерью порно

One Response to “Gift Cards Do Billions – Are You Ready?”

  1. Molly Says:

    This is really great information. Its great that you go into the psychology behind the logic of using gift card marketing programs. Its definitely a great way to attract customers.

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